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At a glance
Heat: Hot — strong, bold and peppery
Size: 11.3 oz (320g)
Origin: Made in the USA
Dietary: Gluten friendly · no MSG
Best on: BBQ chicken, fried chicken, anything needing fire
Strong, bold and peppery with just a hint of cinnamon — the Jack Daniel's® Fire BBQ Rub is the heat-seeker of the Lynchburg-inspired range. Ideal for barbecue chicken, happy on any entrée or side, before or after the grill.
Bold pepper heat up front, a savoury spice mid-palate, and that sneaky whisper of cinnamon on the finish that keeps you guessing — and reaching back in.
A deep red, pepper-heavy blend with genuine warmth. Not a novelty scorcher — a hot rub with actual flavour underneath.
Ingredients: Strong, bold pepper and spices with a hint of cinnamon (as described by the brand — full statement to be confirmed from the physical label).
Dietary: Gluten friendly, no MSG (as stated by the brand) — always check the physical label.

Ooh. OOH. The cinnamon lulls you in and then the pepper reads you your rights. Batter up some Southern fried chicken with this in the mix and you'll understand why Tennessee guards its recipes. Cool down afterwards with the Honey BBQ Rub, or don't cool down at all. Full consignment here.
We don't see many returns — but if something isn't right, get in touch and we'll work through it together. Our full returns process applies to orders within Australia, returned within 30 days of purchase in their original, unopened condition, with proof of purchase.
We're not able to offer refunds for change of mind, so please choose carefully before checking out. Clearance and run-out items are sold as final sale, and gift cards can't be returned or refunded under any circumstances. If your order arrives damaged, faulty, or isn't what you ordered, contact us with a few photos and we'll arrange the best fix.
Read our full Returns Policy for details.
We ship across Australia and to New Zealand. Shipping within Australia is a flat rate of $10 AUD, with the option to upgrade to Express at checkout. Orders to New Zealand are calculated by weight and shown at checkout. Orders are processed within 24 hours and typically shipped the next business day.
See our full Shipping Policy for estimated delivery timeframes by region.
Questions? Email info@therubhub.com.au — we're happy to help.
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